- As the NBA Playoffs builds to the conference finals, seventeen NBA franchises have committed to fielding teams in the inaugural NBA 2K esports league set to launch in 2018. Teams were asked to pay a buy-in fee in the low six figures to join the league, a joint venture of the NBA and Take Two Interactive, which publishes the 2K series. Teams will be operators, not owners. Brendan Donohue, the esports league’s newly named Managing Director, said, “We were hoping for half the teams to jump on board, and we got more than that. There are still a lot of teams very interested in joining in upcoming years.“ There are notable absences at launch, including the Rockets, who in December named Sebastian Park the league’s first Dir of Esports Development, and both Los Angeles teams. L.A. is an epicenter of the esports industry in North America. As esports leagues become more firmly entrenched, it’s no surprise that the major sports leagues are finding ways to turn their digital properties into esports gold. Expect the NFL to jump in the esports arena next, perhaps followed by MLS and/or FIFA/UEFA (tracking the global popularity of the FIFA video games).
- Tickets are now on sale for The NFL Experience Times Square, an interactive attraction opening in November, and the NFL and partner Cirque du Soleil have released details about the experiences available. The attraction will offer fans “a chance to step into the shoes of an NFL player through various physical challenges, augmented reality, immersive elements and a 4D cinematic experience with exclusive content from NFL Films.” Fans will be able to participate in a vertical leap test and blocking sleds, receive one-on-one instruction from a hologram of a NFL legendary coach, learn a play in a space that replicates a coach’s classroom; test their skills by completing a game-winning pass to their favorite receiver, and share the stage with the Vince Lombardi Trophy. Why Cirque du Soleil? The NFL views the partnership as the meeting of the minds of two iconic global brands – and certainly no one is better at creating spectacular, jaw-dropping multimedia content than the Canadian acrobatic troupe.
- The University of Michigan rarely has a tough time filling up The Big House in Ann Arbor, but this coming football season’s ticket sales are poised to break records. According to the Detroit News, the university’s season-ticket base “will reach 93,000 this fall, a mark it has not seen” since before the 2007 season. Season tickets typically hover around the 90,000 marker, which is set by the university, though the team’s recent success under Coach Jim Harbaugh has contributed greatly to the spike in season ticket sales. The athletic department added more season tickets because of an increased demand for them, for the “renewal rate among existing ticketholders currently stands” at an astounding 99%. Of the 93,000 season tickets being offered this coming season, 21,000 are allocated for students, which is also the “highest it’s been” since the 2007 season. In an era when student interest in their school’s sports is on the wane, it will be instructive to see how many of the 21,000 student seats are filled come fall.
- Dallas Cowboys running back Ezekiel Elliott ended up No. 1 on the NFLPA Top 50 Player Sales List for fiscal year 2016-2017, becoming the first rookie to hold that honor. The list, according to the players association, is based on total sales of officially-licensed NFL player merchandise for the year that began March 1, 2016, and ended February 28, 2017. Rankings include all NFL player-identified merchandise and products sold by more than 80 official NFLPA licensees via online and traditional outlets with retail sales exceeding $1.6 billion. Cowboys quarterback Dak Prescott finished No. 2 for year-end sales, while Patriots quarterback Tom Brady, who had held the top spot through the end of Q3, finished in the No. 3 position despite winning the Super Bowl. Elliott’s feat proves that rookies who become major contributors on the field have the ability to equally enhance their sport’s bottom line off it. Kudos to Cowboys owner Jerry Jones for creating the marketing platform that helped propel Elliott and Prescott to the top of the list.
- It looks like the New York Jets are already throwing in the towel for this coming season. According to the New York Post, Jets Owner Woody Johnson came as close as he could to labeling this coming season a “rebuilding year” without actually using the word “rebuilding” to describe his outlook. In an interview on ESPN Radio N.Y. 1050, Johnson said, “The way I want to be judged this year, hopefully from the fans’ standpoint, is watch how we improve during the year, look at each individual on the team and see how they’re getting better. If they’re getting better, that’s a mark of progress.” Talking about consistent improvement across the board over winning games, Johnson also noted that making the playoffs is not a clear expectation has for Coach Todd Bowles in the wake of a 5-11 season in 2016. Even though the Jets nabbed LSU safety Jamal Adams at #6 in the just-completed NFL Draft, Sports Illustrated gave the team a C- for its draft strategy overall. Small wonder that owner Johnson is exercising extreme caution when managing fan expectations.