In its eighth consecutive installment, The POWER 100, our proprietary annual ranking of the most powerful athletes in sports, uses a complex statistical model to accurately compare performance and influence through on-field and off-field attributes. This metric is collectively known as POWER, and enables equitable comparison across otherwise incomparable sports. The 2017-18 POWER 100 focuses on long-established sports and the U.S. market specifically. Key indicator statistics were used as predictors of performance per sport. Statistical weight varied with impact. And for sports lacking indicator statistics, such as tennis and golf, relevant rankings were used. We have set aside soccer until this time. This year, on-field attributes comprise 50% of the athletes’ POWER.  The remaining 50% is based on off-field components like social media presence as measured by MVPindex.Combining on-field (50%) and off-field (50%) attributes yields the POWER score.  Athletes are then ranked based on POWER to find the TOP 100.
The on-field attributes measure an athlete’s ranking within his or her sport, relative to all other participants. Each athlete is compared to peer group averages, by sport (and position when necessary), in a number of statistical categories. Next, a multiplier is used to adjust athletes’ rankings, based on the popularity and viewing audience of that sport. Given that some sports schedules overlap the calendar year, data for the 2017-18 POWER 100 is sourced from that sport’s most recently-completed regular season, or when neccessary through the conclusion of the sports’ most recent tournaments. The individual statistical categories for each sport are:
  • BASKETBALL (NBA) — Points, Blocks, Assists, Steals, and Rebounds (all on a per-game basis)
  • FOOTBALL (NFL) — Yards, Touchdowns, and Quarterback Rating (for QB) Yards, Touchdowns, and Receptions (by position, for offensive players); Tackles, Sacks, Interceptions, and Forced Fumbles (for defensive players)
  • BASEBALL (MLB) — Batting Average, Runs, Hits, Home Runs, Stolen Bases (for batters); Wins, Saves, Strikeouts, and Earned Run Average (for pitchers)
  • HOCKEY (NHL) — Goals, Assists, and Plus/Minus (for non-goalkeepers); Save Percentage, Wins, Goals Allowed Average, and Shutouts (for goalkeepers)
  • MOTORSPORTS (NASCAR) — Wins, Top 5 Finishes, Top 10 Finishes, Winnings, and Poles
  • GOLF  — Relative sport/world rankings
  • TENNIS — Relative sport/world rankings
  • MMA/BOXING — Relative sport/world rankings
  • OLYMPIC SPORTS — Medal count
The off-field score was measured by MVPindex whereby a unique scoring algorithm that blends three key social media metrics in its calculation. Unlike other indices that only measure reach or the size of one’s potential audience; MVPindex considers reach along with the subject’s actual social media engagement activity and the conversation surrounding the athlete across the web. These three components -reach, engagement, and conversation provide a focused picture of an athlete’s influence and the overall value of his or her social media footprint.
Here are the Top 20 of the POWER 100 and their annual take from respective sponsors
  1. James Harden - $20 million: Adidas, Electronic Arts, State Farm, BBVA Compass, New Era, Beats by Dre, Trolli, Foot Locker
  2. Stephen Curry - $42 million: Chase, Vivo, eHi, Nissan/Infiniti, Brita, Bubble, JBL
  3. Kevin Harvick - $2.2 million: undisclosed
  4. Alex Ovechkin - $4 million: Bauer, Nike, Coca-Cola, Upper Deck, Fanatics, Otkritie Bank
  5. Russell Westbrook - $19 million: Nike/Jordan, Mountain Dew, True Religion, Six Star, Samsung, Barneys, Westbrook Frames
  6. Rafael Nadal - $26 million: Kia Motors, Richard Mille, Emporio Armani, Babolat, Telefonica, Banco Sabadell, Tommy Hilfiger
  7. Justin Rose - $12 million: Adidas, Ashworth, British Airways, Hublot, Lamkin, TaylorMade and Zurich Insurance.
  8. Giannis Antetokounmpo - $13 million: Nike, BMO Harris Bank, Tissot, Kronos Foods, AEGEAN Airlines
  9. Rory McIlroy - $34 million: Nike, TaylorMade, Omega, Upper Deck
  10. LeBron James - $52 million: Nike, Coca-Cola (Sprite), Beats By Dre, Kia Motor, Intel, Blaze Pizza
  11. Caroline Wozniacki - $28 million: Babolat, Rolex, Adidas, USANA, The Players' Tribune, Mundipharma, Turkish Airlines
  12. Roger Federer - $58 million: Nike, Wilson, Credit Suisse, Mercedes, Rolex, Lindt, Jura, Moet & Chandon, Sunrise NetJets, Barilla
  13. Russell Wilson - $10 million: Nike, Bose, Microsoft, Duracell, Alaska Airlines, The Players’ Tribune
  14. Tom Brady - $6 million: Under Armour, UGG, Tag Heuer, Intel, Shields, Aston Martin
  15. Canelo Álvarez - $3 million: Under Armour, Tecate, Hennessy, Everlast
  16. Anthony Davis - $11 million: Saks Inc., ExxonMobil, Foot Locker, Nike, Red Bull
  17. Ezekiel Elliott - undisclosed
  18. Antonio Brown - $2.5 million: Facebook, Nike, Pepsi
  19. Novak Djokovic - $22 million: Lacoste, Head, Seiko Watch Corporation, ANZ
  20. Patrick Mahomes - undisclosed amount: Executive AirShare, Hunt’s Ketchup
TOP 10 Get to know the Top 10 of the POWER 100
  1. James Harden
    • Age: 29
    • POWER 100: 5th appearance, 3rd top 10, 1st #1 ranking
    • Twitter: @jharden13
    • IG:  @jharden13
  2. Stephen Curry
    • Age: 30
    • POWER 100: 3rd appearance, 2nd top 10
    • Twitter: @stephencurry30
    • IG: @stephencurry30
  3. Kevin Harvick
    • Age: 43
    • POWER 100: 3rd appearance, 2nd top 10
    • Twitter: @kevinharvick
    • IG: @kevinharvick
  4. Alex Ovechkin
    • Age: 33
    • POWER 100: 3rd appearance, 1st top 10
    • Twitter: @ovi8
    • IG: @aleksandrovechkinofficial
  5. Russell Westbrook
    • Age: 30
    • POWER 100: 5th appearance, 2nd top 10
    • Twitter: @russwest44
    • IG: @russwest44
  6. Rafael Nadal
    • Age: 32
    • POWER 100: 5th appearance, 1st top 10
    • Twitter: @rafaelnadal
    • IG: @rafaelnadal
  7. Justin Rose
    • Age: 38
    • POWER 100: 3rd appearance, 1st top 10
    • Twitter: @justinrose99
    • IG: @justinprose99
  8. Giannis Antetokounmpo
    • Age: 24
    • POWER 100: 2nd appearance, 1st top 10
    • Twitter: @giannis_an34
    • IG: @giannis_an34
  9. Rory McIlroy
    • Age: 29
    • POWER 100: 6th appearance, 3rd top 10
    • Twitter: @mcilroyrory
    • IG: @rorymcilroy
  10. LeBron James
    • Age: 34
    • POWER 100: 8th appearance, 7th top ten
    • Twitter: @kingjames
    • IG:  @kingjames