sports business Archives - Horrow Sports Ventures

27 Jul

Sports news minute: Resetting advertiser expectations A new…

Sports news minute: Resetting advertiser expectations

A new study shows advertisers expect to spend less on production, more on digital and place a premium on flexibility.

27 Jul

Sports news minute: PGA TOUR opening up sites Starting this…

Sports news minute: PGA TOUR opening up sites

Starting this weekend, an additional 500 people will be on-site at PGA
TOUR stops.

20 Jul

Sports news minute: Unconventional gambling A dive into the rise…

Sports news minute: Unconventional gambling

A dive into the rise in New Jersey’s sports gambling
intake for June shows a huge preference for betting on non-traditional sports.

20 Jul

Sports news minute: UFC Walk Up Music The UFC has signed a music…

Sports news minute: UFC Walk Up Music

The UFC has signed a music licensing deal which may
set a new standard for a working relationship between a sports league and a music
service.

20 Jul

Sports new minute: Spending up, ad budgets down Despite consumer…

Sports new minute: Spending up, ad budgets down

Despite consumer spending continuing to increase, ad budgets
will be down in both the 3^rd and 4^th quarter. Advertisers
are also looking for an ability to adjust on the fly in a fast-moving marketplace.

20 Jul

Sports news minute: Chiefs & Texans Report Select players…

Sports news minute: Chiefs & Texans Report

Select players from the two teams who are scheduled to open
up the NFL season have been asked to report to camp despite the leagues continued
silence on their COVID-19 plan.